Built Differently. For You.
Beyond the Hype. Beyond the Trends.
In a world of fleeting startups and venture-capital-fueled noise, Lineal is founded on a 40-year heritage of manufacturing excellence and an unwavering commitment to our customers. We aren’t built to be sold; we’re built to last.
This is The Lineal Difference.
Our Foundation, By the Numbers.
1983
The year our parent group, Invicta, began its journey in manufacturing through APL Canpack. For over four decades, we've understood what it takes to make things of exceptional quality.
100%
Family and Employee Owned. We have no external shareholders demanding short-term gains. Our only responsibility is to the quality of our product and the satisfaction of our customers.
3 Million+
Units manufactured annually across our group, adhering to the strictest international quality and safety standards This isn't our first product it's our finest.
₹0
Venture Capital Funding. Our growth is fueled by creating products you love and buying them again, not by investor hype cycles. This allows us to invest in better ingredients, not bigger marketing blitzes.
Why Your Deodorant's Backstory Matters.
The cosmetics market is flooded with brands built on a simple, exit-focused strategy raise money, grow fast, sell the company. This model pressures them into choices that don't always benefit the customer.
1. The Trap of "Growth at all Costs"
The Competitors’ Way: Rapid customer acquisition for investors, leading to inflated prices and compromised ingredient quality.
The Lineal Way: We follow the Invicta Principle — a Virtuous Cycle of Value Creation. We create superior products, you love them, and the profit helps us serve you better.
2. The Weakness of Outsourced Production
The Competitors’ Way: Most brands outsource manufacturing and rely on private labels, losing control over quality and consistency.
The Lineal Way: With manufacturing in our DNA through APL Canpack, we formulate and produce everything ourselves — ensuring unmatched purity and precision.
3. The Illusion of Third-Party Platforms
The Competitors’ Way: Many brands depend on third-party marketplaces like Amazon, reducing control over pricing and experience.
The Lineal Way: We focus on direct relationships via Golineal.com — ensuring your experience reflects the quality of our product, from order to delivery.
Our Journey
Founded in 1983, ICT Corporation began with mineral trading and expanded into manufacturing through APL Canpack Pvt. Ltd. in 1987. Over the years, the group diversified with Invicta Consumer Pvt. Ltd. in 2018, introducing Lineal and Dainty in personal care, and launched Invicta Click in 2022. By 2025, Lineal’s new roll-on deodorant marked another milestone in innovation and growth.
01
Lineal
Lineal is more than just a deodorant—it's the culmination of decades of experience and a commitment to creating a product that truly works.
Our story began long before Lineal hit the shelves in 2018.
02
Canpack
The team behind Lineal has been deeply involved in the manufacturing and consumer goods industries since the mid-1980s.
We were pioneers in industrial blow molding in South India through our venture, apl Canpack Private Limited, established in 1987. This deep-rooted experience, built on bootstrapped businesses with zero VC or PE funding, has given us a unique understanding of quality, consistency, and customer satisfaction.
How Our Foundation Benefits You, Every Day.
| Our Principle | What It Means for Your Lineal Deodorant |
|---|---|
| Long-Term Focus | We invest in R&D for lasting effectiveness, not fleeting scent trends. We will never compromise on ingredient quality for a short-term cost saving. |
| Manufacturing Expertise | Absolute control over ingredient purity and batch consistency. Your 10th Lineal stick will be just as perfect as your first. |
| Financial Independence | Honest, stable pricing. You're paying for a premium product, not our advertising budget or an investor's exit strategy. |
| Direct Customer Relationship | We're accountable to you and you alone. Your feedback directly influences our product development, not a boardroom of disconnected financiers. |
What We Believe In:
Effective Simplicity
The year our parent group, Invicta, began its journey in manufacturing through APL CanpacWe believe in straightforward solutions that deliver real results. Lineal is formulated with carefully selected ingredients to provide long-lasting odor protection without unnecessary additives.k. For over four decades, we've understood what it takes to make things of exceptional quality.
Sustainable Practices
We are committed to minimizing our environmental impact. Our packaging is designed with sustainability in mind, and we are constantly exploring ways to improve our practices.
Unwavering Quality
Our heritage in manufacturing has instilled in us a dedication to excellence. We maintain strict quality control measures throughout our production process to ensure every Lineal product meets our high standards.
Our Brands
Join a Legacy, Not an Experiment.
When you choose Lineal, you’re choosing more than a natural deodorant. You’re choosing a product born from decades of industrial integrity — a brand that answers to customers, not investors. You’re choosing quality, honesty, and sustainability.
Don’t just buy a product. Invest in a principle.
From Humble Beginnings to a Growing Line:
Lineal started with a single deodorant stick, driven by a desire to create a truly effective and safe product. Today, we offer a range of deodorant sticks, sprays, roll-ons, and creams, all crafted with the same commitment to quality and efficacy. We’re proud to have been nominated for a Harper’s Bazaar award, a testament to our dedication to creating exceptional products.
More Than Just a Product:
Lineal is a reflection of our values and our commitment to providing our customers with a deodorant they can trust. We’re not just another brand chasing trends—we’re here to stay, dedicated to continuously improving and evolving with the needs of our customers.
Join us on our journey. Experience the difference that decades of experience and a passion for quality can make.
Try Lineal Deodorant for Free
